A startup's journey of marketing, hiring, and monetization mastery

Join the journey with Lindsay Liu, co-founder of Super, as she shares her story with The Venture-Scale SaaS Operator podcast. Lindsay takes us through Super's evolution, covering key aspects such as the pivotal shift towards monetization and customer-driven development. Learn firsthand about early-stage startup challenges, including when to start charging, budget-friendly A/B testing methods for messaging, and navigating developer hires as a non-technical founder – weighing the pros and cons of Agency vs. In-house teams. Tune in for practical insights into the world of entrepreneurship!

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Listen now: https://share.transistor.fm/s/ec2c7ff9#t=28m55s

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Timestamps:

• (00:00) - Intro
• (00:28) - How Super got its name and domain
• (01:19) - What Super is and who it's for.
• (02:43) - Origin of the idea for Super.
• (04:44) - Company size and revenue.
• (06:02) - Shift from beta phase to monetization.
• (12:30) - Hiring technical team as a non-technical founder.
• (18:53) - Lindsay's marketing background and its influence on building Super.
• (24:49) - Marketing tactics and specifics for early-stage startups.
• (28:55) - Long-term vision for Super.
• (30:33) - Outro